Thursday, December 30, 2010

A Beautiful Voice

I know I'm a few days late on this but I couldn't let the year end without paying homage to Ms. Teena Marie also known to some as Lady T. I will always remember her for the part she sang in the duet she did with Rick James "Fire & Desire", one of my favorite duets ever! She definitely sang her butt off in that song. Another beautiful voice has been laid to rest.

Tuesday, December 7, 2010

Multifunctional Butters & Holiday Stocking Stuffers

Our creamy Body Butters are used to moisturize everything from dry skin and hair to baby bottoms. All of our body butters are whipped until they form soft, creamy peaks of moisture. This year give the gift of moisture to your friends and family!!

You can view our live ad here

Tuesday, November 30, 2010

Our New Look

I feel like I've been talking about this change we're under going for months! I was beginning to sound like the coming attractions at the movies...New Site...New Look...Coming Soon. I'm finally happy to give you all a preview of our new logo that will appear on our current and new products next month. Stay tuned for our official launch next's going to be an experience!! There I go with the coming attractions again...I can't help it. As always let us know what you think. We can't wait for you to Experience Beauty Naturally.

Saturday, November 13, 2010

The Product Junkie Entreprenuer is Back

Can't believe its taken me this long to get a post up, but, this Product Junkie Entrepreneur has been busy making some major changes to our brand for the New Year! I can't wait to unveil the slightly new look and brand new products to all of you. You'll even get to know more about the other two women (my sisters) behind Nidasii. Well, maybe just one member, were still working on my other sister she's a painfully private person. But in a few weeks you'll be introduced to the ham in our family and that would be Sica...the Sii in Nidasii. She's also our resident makeup Guru and makeup artist. So definitely look out for her posts and links to her youtube channel.

But enough about me. What have all of you been up to? Let us know, as always, we love to receive your comments!!

Monday, October 4, 2010

Why I Love EVOO

I Love My EVOO from Nidasii on Vimeo.

Today's video is all about my love of olive oil or EVOO (extra virgin olive oil) and how I use it on a daily basis. Do you use olive oil in any of your daily beauty regimens? If you do we want to know so please post your comments below!

Friday, September 10, 2010

Nidasii at Hester Street Fair

If you'll be in NYC tomorrow stop by and visit us we'll be at the Hester Street Fair tomorrow September 11, 2010 from 10AM - 5PM. If your in the area stop by and say hi we will be taking pics to post and giving away samples!! Who doesn't love that!

Hope to see you there.

Thursday, September 2, 2010

Labor Day Picture Perfect Skin

Hey Beauties! I guess this is it. Labor Day is four days away and that means summer is officially coming to an end. Trust me there's no one sadder than me to see summer go! I enjoyed every moment of this summer the 100+ degree temps and every ounce of heat & humidity. I know you all must be wondering what planet Im from, but, I can't help it I'm a summer baby. I just love the care free feeling of summer. Well enough about me and my love of summer. I want to show you how you can keep your skin picture perfect for all those end of summer and Labor Day pics you'll be taking this weekend.

For starters we recommend using our Sugar Rush Bath scrub to achieve a healthy glow and follow it up with our Babassu Butter for a moisturized, dewy appearance that will make you the center of attention in any picture!

Beauties enjoy your weekend and be picture perfect!

Sunday, August 15, 2010

Double Duty Beauty

Hey family!Some of you have asked "whats up with the double duty beauty videos?". Well the answer that is we're taking a hiatus until September. During our down time from recording we'll be working on a bunch (did I really just say "a bunch"?)of fun new videos in a new location. Yes. we're finally leaving my kitchen! So be on the look out for those new videos plus a few short behind the scenes videos from our upcoming photo shoot for our new products. I'm sure that will be hilarious, if you only knew half of the antics that goes on behind the scenes I'm sure most of you would be in tears...LOL. So we'll see you in September.

Friday, August 13, 2010

Our Latest Beauty Feature

We're so excited about our recent beauty feature that appears in the September issue of Aishti magazine. We're giving you a glimpse of the article before it's posted to our site. In a few days we'll have all of our press mentions posted on our web site!

Wednesday, August 11, 2010

The Foodie In Me

Hey Beauties I have a confession to make....."My name is Nicole and I am a Foodie". I had to share this recent admission with all of you because last week I realized every single time I turn on my TV I immediately switch it to channel 51 if it's not there already. Do you know what channel 51 is....? It's the new Cooking Channel!! And I'm totally addicted!! I remember the first day I found it this summer I' jumped up & down like a fool because Nigella Lawson's show was on. Now the reason I was acting like a fool was because my Grandmother and I use to love watching her on either the Food Network or TLC, I can't remember wich station at the moment. But, I love watching her and the approach she takes with her globally inspired dishes with an english twist. I think she has cooking swag....or would that be food swag? As you see I come from a family Foodies. Since finding the station I'm now in love with Everyday Exotic, Spice Godess, Food Crafters and Indian Made Easy know I love my spicy food...LOL.

But the thing that inspires me about food are the ingredients. Just like beauty, the ingredients are key. The most basic natural ingredients seem to create the most amazing beauty products and dishes that give you that warm and fuzzy feeling. Let's face it. Food and beauty are about creating an emotion!!......I'm just a hopeless Foodie.

Are you a hopeless Foodie too? Share your stories we want to know!

Wednesday, July 21, 2010

Double Duty Beauty: Green Tea Ice Pops & Green Iced Tea

Here's the latest episode in our Double Duty Beauty series. It's been so hot here in NYC and other parts of the country I wanted to make this episode a refreshing one so in this episode I show you how I make green tea ice pops to refresh your face and Green Iced tea to quench your thirst.

I hope you enjoy this episode!! Please post your comments and let us know what you think.

Sunday, July 18, 2010

3 Things I Need For a Day at the Beach

This weekend I was all too happy to be able to escape to the beach. Now you have to understand to most I'm sort of a bizarre beach goer because I don't like to venture off into the water. I'm one of those people that likes to sit on the sand under an umbrella reading and enjoying the salt water breeze and yesterday that breeze felt so good!! I actually wasn't hot at all. But There are three things I wont survive a day at the beach without.

Sunscreen - As much as I love the sun and spending time in it I realize it can be extremely damaging to my skin so I always slather it all over my body. And I mean all over. From head to toe!

Babassu Butter
- the other item I probably wouldn't be able to survive a day at the beach with out is my babassu butter. It's helps my skin attain the prettiest, bronzey glow.

Spray Bottle - As crazy as it may sound I always carry a spray bottle with my water glycerin mixture to rehydrate my curls and give my skin a refreshing spritz. This feels amazingly refreshing when you keep the spray bottle containing the water glycerin mixture in a cooler.

As I was writing this post I realized I left out another important item and that's my floppy sun hat to protect and cover my face.

Tuesday, July 13, 2010

Summer Butter....Babassu Butter

Today's vlog post is all about our multifunctional Babassu Body Butter and the many ways our customers are using it.

Tuesday, July 6, 2010

Surviving The Heat

WOW!!! It's super hot outside. This weekend I went to South Carolina for a friends wedding celebration and expected it to be unbelievably hot and humid and to my surprise it wasn't. Saturday night there was a slight cool breeze. When I returned back to my good ole NYC. I was in for the biggest surprise it was 87 degrees at 10:20pm!! And today our the temperature is supposed to sky rocket to 101 degrees. So I want to know how or what your doing to survive this heat wave. Is it riding an air conditioned subway car, taking a trip to the mall or hanging out in the freezer section of the supermarket. share your thoughts with us here.

Tuesday, June 22, 2010

Double Duty Beauty: Lip Scrub

Hey Beauties!! Here's the latest video in our Double Duty Beauty series. Today I will show you how to create a quick and simple lip scrub using lip balm and sugar. I actually recorded this video in my parents back yard while nursing an injured foot and trying my best to keep my two nieces from shaking the camera. As you can see that didn't work out too well...LOL. I hope you enjoy today's video. Please leave your comments and let us know what you think!!

Will you give our quick and simple lip scrub a try? If you have did it work for you?

Monday, May 31, 2010

Memorial Day Tribute

As many families gather together to usher in the warmer days of summer there are many, in fact thousands, of families that are not as festive because they have lost a loved one. Today I want to do something a bit different. Please feel free to pay tribute to anyone that has served or is currently serving in any division of the United States Armed Forces by posting in the comments area below.

Thursday, May 27, 2010

Yummy Yogurt Facial

Hey Beauties!! Here's another one of my all time favorite at home beauty treatments. I call it the yogurt facial. But, its really more like a mask.I've tried this beauty recipe a Gabillion (OK, I know that's not a real times and it has not failed me yet. My skin always feels so soft and nourished after I wipe it off. All you have to do is apply the yogurt and honey mixture to a clean wet or damp face and wait for it to dry. If any the mixture gets on your lips just lick it off, who cares, it's 100% edible. It only takes about ten minutes or so to dry but I've been known to keep in on for hours while I do laundry, spruce up my manicure with a coat of clear nail polish or even give myself a spa pedicure. Once it has dried take a wet wash cloth and remove the dried mask. When done you should have soft glowing skin. Mine usually feels like it's been detoxed!!

Here's What You'll Need:

- Plain Yogurt (I prefer to use Greek yogurt)
- Honey

Here's why you might want to give it a try:

- Tightens and tones skin
- Removes dead skin
- Lactic acid reduces the appearance of pore size (I can attest to that)
- Refines & hydrates skin
- Did I mention it's 100% edible so feel free to eat what ever is left over its also good for your bones, digestive and immune systems.

Over Double Duty Beauty video shows you how to make this yummy facial.

Monday, May 24, 2010

Blissful Body Event Recap

Hey Beauties!! This past Saturday we had our very first Blissful Body workshop and it was a total success. All the women that came out enjoyed the atmosphere, the food, the champagne, they all chimed in during our session on tips for a blissful body and most importantly they all loved creating their own personal body scrubs. I totally enjoyed meeting everyone. This morning I woke up to rave reviews about our Babassu Butter from two women that tried it for the first time this weekend. It was one of the many surprises featured in our goody bags. Everything seemed to be so perfect until a few minutes ago when I tried to upload the video to this never wants to be my friend on a Monday morning.

I hope your week is off to a great start!!

Wednesday, May 19, 2010

The Search For Nidasii

A few days ago we went on a major search for Nidasii and this what we found. Take a look!

Monday, May 17, 2010

Sugar Rush Product Demonstration

I hope today's post answers any questions you may have regarding our Sugar Rush bath scrub. This is actually very similar to the product demonstrations we do at all of our shows and in store demonstrations. I'm still getting used to video so please bear with me...LOL

Have you tried Sugar Rush?

Tuesday, May 11, 2010

Storms Brewing in Nidasii Land

Hi Beauties!! If you've gone to our website and found nothing there please don't worry. We encountered a huge issue with our server and things will be back to normal shortly. I can now convey this message calmly. A few days ago (meaning from thursday last week until yesterday), I was ready to pull out every strand of my hair and rock the Amber Rose baldy courtesy of my frustration. But, in the mean time you can continue to connect with us here on the blog, twitter and FaceBook!

Wednesday, April 28, 2010

Kinky Curly FYI

For a long time those of us with kinky, curly & kinky curly (me) hair textures have been told sleeping on satin pillow cases will reduce breakage & allow hair to retain moisture, but, did you know it may also reduce signs of aging. Some dermatologists have discovered that sleeping on cotton pillow cases may increase the appearance of lines & wrinkles.

What's your take on this?

Sunday, April 25, 2010

Meatless Monday's

Are you all aware of what I will call a new food revolution called Meatless Mondays. All over the country some people are choosing to give up eating mainly red meat for a day. Saturday I discovered there is an entire website dedicated to this initiative called.....Meatless Mondays....of course. There goal is "to reduce meat consumption 15% in order to improve personal health and the health of our planet". What are your thoughts? Will You go meatless on Monday's.

I will share my thoughts with you next Monday in part 2.

Monday, April 19, 2010

Double Duty Beauty: Spa Pedicure

In today's Double Duty Beauty episode I will show you how to create a spa pedicure in the comfort of your home. I remember when I first came up with this beauty recipe. I was in college and I believe it might have been in 96 or 97. I read in a magazine a few weeks before how beneficial milk was to the skin. I remember like it was yesterday. I was home from school on winter break and I had no where to go. So I decided I would try to recreate the milk bath I read about. However, by the time I made it to the fridge I found there wasn't enough for a bath, but there definitely was enough for a pedicure. So I took what was left poured into one of those electric foot tubs poured in the warm water and freshly squeezed oranges. I even cut up the oranges and added them to the foot basin and sat back and relaxed.......oh those were the days!!!!

Special Note:

For this recipe your going to need to use cows milk or goats milk because they contain lactic acid which will plump, soften and naturally slough away dead skin. The non dairy milks such as soy, rice or almond milks do not contain lactic acid so you wont reap the full beauty benefits.

In the video I used orchid petals to garnish the foot bath. If you don't have flowers on hand just do what I did back in 96/97 cut the orange or what ever citrus fruit your using and add it to the foot bath for garnish.

Thirdly, if you want to intensify the aroma zest the skin of the citrus fruit your using and add it to the foot bath. Not only will you intensify the aroma, but, your skin will love you even more because of the natural oils that are released in the foot bath from the zest. As you soak your feet your skin will absorb all the natural vitamin c (which is known to tighten & brighten) revealing beautifully pampered feet!!

Will you give this beauty recipe a try? If you do leave your comments and let us know what you think.

Also, please help us out by letting us know what you think of this series in general. Don't forget to post your comments below or over at NidasiiTV.

Tuesday, April 6, 2010

Organic.... Candy....Really?

Every time I go to check out at my local supermarket I always see these lollipops that are labeled "organic". I just had to share it with you all. The first time I saw it my reaction was....."organic candy?" Now that I think about it I guess candy can be organic too if its made with organic sugar, coloring & flavoring. I guess I always associate the word "organic" with all things healthy and to mecandy is just the opposite.

What do you think?

Friday, March 26, 2010

TGIF Beauties

I can't believe I went a whole week with out posting!! As much as I love interacting with everyone here at the blog, on twitter & FaceBook I just couldn't seem to break away from all the extra activity. This week we were busy scouting locations for our Blissful Body workshop, shipping product for a huge event, receiving, sorting & storing inventory, shipping the weeks orders, taking a minute Thursday to baby sit the niece & nephew (never enough arms, ears & tissues for those not to mention we were taking calls and answering email the whole time!!....what a week. So much more to look forward to next week.

Have a great weekend!!

Wednesday, March 17, 2010

Double Duty Beauty Series : Cornmeal Body Scrub

Hey Everyone!! I finally posted the first video in my Double Duty Beauty series. I hope you enjoy it. Recording this video was such a challenge....putting it So many things went wrong during the recording. My cel phone rang, then the intercom's UPS with a delivery that's NOT for me & then to top things off I hear what sound like industrial strength chain saws.... it's the parks department cutting up a tree that had fallen Saturday during our mini hurricane. So if I seem a little scatter brained that's why. The out takes are hilarious. I should put together an out take reel...LOL!!

If you liked this episode and find it useful please share it with your friends!!

How did you like this episode? Do you think you will give the cornmeal scrub a try?

Monday, March 15, 2010

My Naive Thoughts Starting my Business

Hey Beauties,

Today I'm really living up to the tag line of this blog "A Day in The Life of a Beauty Entrepreneur". I'm in the process of re-branding and I wanted to share my journey with you.

Five years ago after successfully creating products for friends, family & a few coworkers I was inspired to turn my passion for whipping up these products into a full time business. Only thing was like many entrepreneurs starting out for the first time. I had no clue what I was doing. I knew nothing about building a brand. In my naive mind I thought a company name, logo & website were all I needed. OK, you all can stop rolling on the floor with laughter, I get it. I now realize that's just the starter kit. It takes so much more to build a brand. For starters I never considered cost. I never considered the cost of labels & packaging, cost to design a logo & website, the cost to have photos taken by a professional photographer (Some Indies take fab product pics, unfortunately I can't) or the cost of purchasing raw materials needed to make my products in bulk. I guess it doesn't take a rocket scientist to see that I did not have a business plan. Truthfully, I had no plan at all and that's the first mistake I made. It took eight long & costly months for me to realize I needed a plan...duuuuhh!!

I hope you enjoyed today’s post. I’ll be posting more about my journey over the next few weeks. Don't forget to leave your feedback we would love to hear your thoughts.

Friday, March 12, 2010

Double Duty Beauty Series Announcement

Hey Beauties,

Here's a quick announcement about our Double Duty Beauty series. While I'm busy the next few months doing some re-branding at the site and business over all I've decided to a few more videos and update you all on my steps to re-branding here on the blog. The first video will be released next week!!

Have a great weekend!

Friday, March 5, 2010

Coconut Water....Who Knew?

Hey Beauties,

Today's post is very random. But, I have to put the question out there. Have any of you tried drinking coconut water? The last time I tried drinking it I was a little girl and remember telling my mom it taste like "sock juice". Please don't judge me for my childhood ignorance. It doesn't taste like sock juice at all....anymore LOL. I felt compelled to give this natural beverage another try a few weeks ago when I noticed on the fourth day of taking my Bikram Yoga class that a few of the members were drinking coconut water, the kind that comes in the sippy size cartons, instead of water. I'm aware of the natural health benefits like the insane amount of potassium a serving contains and its ability to hydrate on a cellular level. But, I also noticed that it gives me a huge boost of energy. Now I want to know "is my mind playing tricks on me?". I don't know. But, every time I drink it I'm buzzing all over the place like I just had two cups of coffee. Is it just me or is this a natural energy booster?

To be honest I still can't drink the coconut water unless it's ice cold. But, I have been adding it to my tea, yes I'm a tea drinker, and Orange juice. Do you drink coconut water? Share your thoughts, we would love to hear them!!

Have a great weekend!!

Monday, March 1, 2010

What Do You Use in Your Hair?

Hey Beauties!! I hope your enjoyed the weekend. It's Monday and I have a new post to share I hope you enjoy it.

This weekend before heading to my nieces birthday party I met up with a few friends that are helping me plan a spring event. As I leaned into great each one with a hug they all said "uummm your hair smells it coconut?" and I said yes. The thing that puzzled me was I have been putting coconut oil on my hair for a few years now when I wash or cowash and they just noticed the aroma? I think I must have gotten a little heavy handed when I applied it to my hair that day. In a rush to get out the house and my hair still damp I slathered the creamy coconut oil into my hair and let it drink up its oily juices while I pulled it back into a neat bun. It's no secret that I love, love, love coconut oil. So I wanted to share this video I found last year although its two years old.

Have a great day......20 more days to spring!!!

Tuesday, February 23, 2010

Babassu Butter Remix

OK, we haven't remixed it or changed the formaulation, we just made a minor change....LOL

Breaking News, breaking news our multifunctional Babassu Butter is now fragrance free. I know some of you may want to know why we've decided to make it fragrance free, while others are probably breathing a sigh of relief asking "what took so long". The truth is Babassu Butter has a naturally light fragrance of its own. And, over the years our beauties have totally remixed this body butter by making it a multifunctional product that has been used to moisturize bellies, condition & moisturize dry hair, for prepoo treatments, and even as a bronzer. Yes, some do believe that our babassu butter gives them a beautifully bronzed glow when out in the sun.

Also, due to the fact that so many mama's to be are now using our babassu butter as a belly butter and even using it to moisturize their babies bottoms we decided it was best to let the fragrance go. As we know a woman's sense of smell is heightened during pregnancy and the most pleasant aroma can make some women gag...putting it nicely.

In honor of this special announcement it will be available for $10 all day!! So if you beauties out there want to give it a try at today's special price remember to do so before midnight.

Friday, February 19, 2010

Winter Survival Beauty Tips

Hi Beauties,

It's Friday. I know some you woke up this morning saying "TGIF"!! Now you all know I L.O.V.E to share beauty tips or regimens that will benefit our beautiful skin. So I wanted to share this article I found on The first tip is one I shared in a previous Nidasii Beauty Tip. Lingering in hot showers is never good for skin especially during winter months when there is no moisture in the air. I hope you find this article useful.

Enjoy your weekend!!

Monday, February 15, 2010

Please Help Me I'm Stumped!!

OK Beauties. I really need your help! Since my last vlog I've been wondering what to vlog about next. Oh decisons, decisions. My issue is I cant seem to narrow my options. Without a doubt video is one of the most powerful communication tools available today and I want to use it as a way for you all to learn more about me and what we're doing here at Nidasii. But, I'm not sure which one to do next. Should I answer some frequently asked questions, give you a look behind the scenes to see how we make some of our products or do a video for one of our Nidasii beauty tips. Since I cant decide I want you to tell me what you would like me to vlog about next. So feel free to comment away. We cant wait to see your suggestions and comments.

Tuesday, February 9, 2010

Busting At The Seams

Hi Beauties,

Sorry I've been M.I.A. at the blog lately. There's lots going on behind the scenes at Nidasii. At the moment I'm looking for an affordably priced manufacturing space. In the past three years we have grown so much that I have exhausted every storage solution to store our products and supplies. Back in December I thought I found our dream spot, I even blogged about the discovery of the beautiful space. But, we were outbid by another company!! AAAGGHHH, the life of an indie. Well it's time for us to start looking again so if you want to follow us on this journey we will be updating on our Twitter and FB pages!! Our goal is to be in our new space by June so we can have a huge opening party and invite all of you!! Who wouldn't love a party especially one with beauty products....LOL.

As always we love your comments so feel free to post them here. And if you want to suggest a manufacturing space you can post that here too...LOL

Enjoy your day Beauties.

Monday, February 1, 2010

Product of the Month

Hey Beauties!! It's Monday and I hope all of you enjoyed your weekend. I know some of you in the south east were snowed in, I hope you all made it through OK. Well, today is the first day of the month and that means its time to feature our latest give away.

This month our feature product is Cocoa Commotion Body Butter. You can visit our CCBB page to read what Stephanie of NYC had to say about our most famous body butter. it's so decadently creamy I think it will surely put a smile on your face and cure any bouts of cabin fever you may be experiencing. By the way did I mention that with every purchase of Cocoa Commotion Body Butter you will receive a 4oz. jar of our Exclusive Choco-Latte Sugar Rush bath Scrub on all orders until February 14, 2010. Please note there is a limit of one per order.

Monday, January 25, 2010

It's All About Connecting!!

It's Monday and I'm super excited despite the wet gloomy weather we have in NYC today. I have another announcement to make so please listen up. As you all know I am always looking for ways to communicate with all of you so here's the latest announcement/giveaway at our Fan Page.

We're introducing "Talk To Ya Tuesday's" at our fan page. I know your wondering what are "Talk to Ya Tuesday's"? We thought it would be a great way to connect with all of you by posting a discussion topic on our discussions page and invite all of you to join in. After all we all have different opinions and opinions build conversations and conversations build community. But, we need your help!! We would like to know what kind of topics you all are interested in discussing. Do you want to talk about beauty, hair, ingredients, the disaster in Haiti, my obsession with shoes, the weather..... I think you get the point. We're willing to discuss anything that will connect us with all of you. So we thought this would be a great time to have our first official fan page contest.

Here Are the Rules:

The first twenty people to submit a comment to our fan page by 11:59pm today will receive a full size jar of one of our newly reformulated Sugar Rush products!! But remember the deadline is tonight at 11:59pm. I can't wait so see your topics.

When you post your topic to the fan page please send an email with your address to and enter "Contest" as the subject.

Friday, January 22, 2010

Nidasii Beauty Tip: Moisturized Nails

Hey everyone!! It's Friday and I hope you all are doing great. I can't believe this is the first post for the entire week. I guess I fell off the blogging band wagon this week, sorry. But, I want to make up for that by leaving you with a beauty tip you can try out over the weekend.

Earlier this week I gave myself my own manicure, well, really it was a treatment for my dry brittle nails. All week long I had been trying to get a free moment to get a manicure and never could so I took matters into my own hands..literally into my own hands and gave my hands a quick treat.

Here's What I Did

First I let my nails soak in warm water with a few drops of tea tree & lemon essential oils to soften my dry cuticles. Then I gently pushed them back before letting them soak in EVOO that I heated in the microwave for 5 to 7 seconds. You want the oil to be warm enough to comfortably let your nails soak for as long as you desire. I love doing this because I feel like I'm making my nails smile. My nails break very easy during the winter so soaking them in EVOO seems to keep the dryness & brittleness at bay. Now, we don't want anything to go to waste so add salt, sugar or cornmeal to the excess oil to create a scrub for your hands. When your done soaking your nails in the oil massage the scrub onto your hands. If your nails are a little too oily try adding a dime size amount of a mild hand soap while scrubbing your hands. I think your hands will thank you in the end!!

Will you give it a try? If you do let me know your results. You know I L.O.V.E your comments!! Have a great weekend.

Thursday, January 14, 2010

Relief for Haiti

Since Tuesday I have been glued to the TV watching in disbelief the the amount of devastation this earthquake has caused in Haiti. While I don't have family or friends lost in the hysteria and devastion I have friends that can not locate family members such as grandparents, aunts and uncles. I can't seem to find the words to say anything meaningful. All I can do is listen and help them in anyway possible.

At this time if you would like to assist in relief to Haiti here are a few links to make donations.

Center for International Disaster Information
American Red Cross

The White House blog reports that families of Americans living in Haiti should contact the State Department at 888-407-4747.

Monday, January 11, 2010

We're Expanding!!....What Took So Long?

This weekend, while helping me prep for two events, I was ranting to a friend of mine about how excited I was to finally add new products to our current line and then my friend asked the Million dollar question. "What took you so long"? I wanted to say "what do you mean what took me so long"???!!!

I had at least five core answers to run off the top of my head. But, the truth is in the past three and a half years that Nidasii has been on the web I've had a daytime job. Actually, it's a deamanding, full time career in Clinical Research for a Major Pharmaceutical company. Although I have wanted to resign many times I never did because I was paid extremely well and it was my source of funding for Nidasii. Here are a few of the things that delayed my product expansion over the years.

Looking back to 2004 when I decided to form a business I now realize I had no clue of how challenging it would be to get the business off the ground. I spent hundreds of dollars ordering ingredients, bottles/jars, oils, butters and fragrances that ninety percent of the time went to waste because I would think of a formulation,try it out, then tweak a few things to make it right. That left me with countless supplies that were half or barely used. I soon found my home drowned in an abundance of supplies that I had no room for. That's when I realized I needed to focus. I needed to implement the tactics I used on a daily basis to run clinical trials into my business.

Fast forward two years to 2006, I am working feverishly as both a Clinical Researcher and CEO of Nidasii. I finally got focused and decided to start off the line with two types of product in three core fragrances. So Sugar Rush, our three in one bath scrub and our tropically scented Body Butters became the face of Nidasii. I had a logo designed (that's a story for another post), professional photographs taken and a website designed. Then the site launched in 2006. That's when the real work began!!

So now the site is up, remember I warned you all that I was clueless, I thought that people would somehow find my site and begin visiting and purchasing product. I quickly found out this is sooooo not how it goes!! After almost two years of working and running the business I decided I needed to re-evaluate the way I ran the business and devised an exit plan to one day leave my day job/career. I jokingly referred to it as "Project Exit the Office" to my friends. A huge part of it was mainly taking stock of my finances. I had to figure out how much I needed to cover my monthly living expenses, the amount I needed to contribute to the business and where I needed to be as far as savings.

"Project Exit The Office" went into effect in September 2007 and experienced it's first road block by mid January 2008. If you haven't done the math that's three and half months later. You see January 2008 the company I work for announced they were being bought by another pharmaceutical company. I'm sure your well aware of the workings of Corporate America. At a time when many of my co-workers were nervous about being laid off especially when the state of the economy is currently not at its best I actually was not worried about losing my job because I had a plan. Then I realized I had more than a plan. I have my OWN business!! Since then I have scaled back my work at the office to focus on my new plans for Nidasii. And in six to eight weeks I will have to make a decision or a decision will be made for me. I will keep you posted!!

Friday, January 8, 2010

Thank You, Thank You, Thank You!!!

All I can say is WOW!!!! I received an overwhelming response to the video posted Monday. I must say that I didn't expect to receive such a hugely positive response so thank you, thank you, thank you!! Many have sent emails, posted comments here at the blog, visited the website and even joined our fan page. I just want to let you all know your the greatest and I plan on making things even more fun this year. I know if I fall off you all will be there to push me back on.

Until next time....Besos

Sunday, January 3, 2010

New Year New Beginings

It's a new year and I wanted to start off with something new at the blog and that's a video post. This year I will do several more video posts. We have tons of ideas for really interesting posts. This one was very simple and straight forward but we will be getting much more creative in future posts.

There's something I forgot to mention in the video post, as you can see video is not one of my stronger talents. For starters we have a full year of special promotions and giveaways planned for 2010. Each month a new promotion/giveaway will be announced here on the blog. Also, we will launch two new seasonal products later this month.

So, what are thoughts? Would you like to see more video posts from Nidasii in the future? If so what would you like to see? Please leave your comments here or at NidasiiTV.

Friday, January 1, 2010

Happy New Year to You

Happy New Years to your and yours. May you all have a blessed and prosperous New Year!!